Nancy Edwards
Nancy Edwards

Rational Marketing Owner/Principal Nancy Edwards has supervised marketing and PR efforts for a broad range of companies, from large corporations and early stage start-ups to advertising agencies and PR firms. In her 20-year career, Nancy has produced award-winning campaigns and business-building efforts in a variety of industries, including consumer products, B2B services and clean technology.

Nancy began her career at Ogilvy & Mather Advertising in Los Angeles in the media planning department. She then served as a publicist for entertainment PR firm Dennis Davidson Associates, where she worked as the agency writer, managed PR launches for independent films and handled publicity for musical iconoclast Frank Zappa.

In 1995 Nancy moved to Austin and joined TateAustin, where she directed PR and advertising for a variety of public and private sector accounts including the city's metropolitan transit authority, Capital Metro. In 1998 she joined Tivoli Systems, which had just been acquired by IBM and was experiencing a massive culture shift. She managed the development and rollout of Tivoli's first worldwide branding campaign and helped to retain the company's independence to its loyal customer base while leveraging its bench strength as an IBM company.

Nancy then served as marketing director for two Austin-based technology startups, Agillion, which was focused on the small business and consumer markets, and @Hand Corp., a wireless software company targeted to field service personnel.

In 2003, Nancy formed Rational Marketing to serve technology and B2B clients with strategic marketing and project management. Over the past several years the Rational Marketing client roster has evolved to center almost exclusively on clean technology, renewable energy and organizations focused on ensuring an environmentally sustainable future. In addition, the company maintains a commitment to providing small businesses with the marketing expertise they need to take their business to the next level of growth.