Applied Materials – Rational provides editorial services for this global manufacturer of equipment for the semiconductor, liquid crystal display and solar energy industries. Nancy writes about the company’s business strategies for the employee news portal and provides governmental affairs and PR assistance as needed.
Banks Information Solutions Inc. – Rational provided consultation and creative services to this environmental information company on a variety of marketing projects, including the redesign/rewrite of the corporate web site featuring online ordering, direct mail campaigns and the development of the company's first customer e-letter.
Ecobox – We developed a franchise marketing plan for this growing retailer of recycled shipping supplies and services. In addition, we recommended corporate-level brand marketing strategies to support the company as it expands.
eProject Management LLC – This project management firm for the oil and gas capital building industry (oil rigs and offshore drilling facilities) needed public relations counsel on the acquisition of a software company. Rational also developed marketing collateral for an offshore drilling conference.
The Flintco Companies - The largest American Indian-owned construction company in the world, Flintco's regional offices have strong local identities. Rational partnered with graphic designer Lori Malone to develop direct marketing concepts for the Albuquerque and Springdale, Arkansas, offices, where the company recently expanded its offerings.
IT Freedom – This business-to-business IT consulting firm came to Rational looking for a marketing plan to support its expansion into new markets. We developed a comprehensive, cost-efficient plan that addressed high-potential vertical segments.
Mandell and Associates – We provided communications strategy and copy for a web site for Missy Mandell and her new company focused on governmental relations for the energy and environmental industries.
Texas Commission on Environmental Quality – The state's environmental agency, the TCEQ recognizes environmental stewardship and innovation with the Texas Environmental Excellence Awards. We provided marketing services for the annual program from 2004 to 2006, including videos of each winner, consumer and trade publicity and an identity redesign.